Jacksonville, Fla. - If someone were pulled off the street and asked what came to mind when thinking of The Suddath Companies, superheroes would most likely not pop into their head. Beginning April 2008, Suddath is launching their newest marketing campaign, The Suddath Super Relo Team to its customers.

The campaign will run four months, every month a new superhero character will be mailed in the form of a postcard handout to all present customers representing the core strengths of Suddath. Each superhero has powers that are synonymous with why businesses should choose Suddath to handle its employee relocations.

"We are extremely excited about this campaign because we feel that it reminds customers why he/she chose Suddath as well as presents messages in a unique and memorable format," said Kelly Evans, Director of Marketing.

The first superhero to be launched is The Guardian, Watching Over Your Every Move. Her characteristics include carefully overseeing and protecting every company’s employee relocations, lightning-fast reactions if questions arise, she handles problems with ease and is equipped with solutions for any situation.

The next superhero to be launched in May is Captain Techo, A Moving Machine. Some of his powers include tracking any employee’s belongings anywhere, anytime through a networked satellite, serving as a comprehensive online hub for the entire relocation process and compassionately helping and supporting every transferee.

In June, The Seeker, Looking Out For Your Relocation Budget will be presented. She looks out for relocation budgets and her powers include spotting potentially wasteful spending a mile away through her special vision-enhancing glasses as well as using her bow and arrows to methodically target and destroy hidden costs to save customers money.

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The last superhero is in July, the Expandor, Fit For Any Move. The Expandor can scale himself to accommodate any size move, from one person across town to an entire company across the globe as well as handling any move, anytime, anywhere.

Suddath is continuously creating innovative ways to connect with their customers. The Suddath Super Relo Team is one of many communication plans developed for the year leading up to the 90th anniversary celebration of Suddath in 2009.